AI Insights · Timothy · July 2024
Q2 2024 Film & Television iOS App Performance in the US
A glance at the second quarter of 2024 reveals the latest trends in Film & Television app performance on the iOS platform in the US. Sensor Tower provides a detailed look into user engagement and financial metrics for the top apps in the category.
In the Film & Television category, several iOS applications have shown varying performance metrics in the second quarter of 2024. The data, sourced from Sensor Tower, highlights downloads, revenue, and weekly active users for these entertainment giants.
Max: Stream HBO, TV, & Movies experienced a fluctuating revenue trend, peaking at $6.9M in mid-June, while downloads saw a decline from 6.9K in early April to 3.4K by the end of June. The app's weekly active users, however, increased steadily from 29.7K to 42K.
Disney+ showed a more pronounced revenue increase, reaching $7.6M in the last week of June. Its downloads surged to 6.2K in the same period, and weekly active users experienced a significant rise from 17K to 23.7K.
For Star+, revenue trends were generally stable, with a notable drop to $1M in the last week of June. Downloads had a declining trend with a sharp fall to 411 in the final week of the quarter. Active users fluctuated, ending with a slight increase to 25.6K.
Amazon Prime Video maintained a steady revenue around $4.5M, with a peak at $5M in mid-June. Downloads showed a gradual increase from 1.5K to just under 2K, and weekly active users grew from 36.7K to 40.5K.
Lastly, Crunchyroll saw its revenue oscillate, concluding with $3M by the end of June. Downloads peaked at 1.2K in the latter part of the quarter, while weekly active users saw a modest increase from 8.8K to 10.5K.
For more in-depth insights and detailed analytics, Sensor Tower’s platform offers comprehensive data on the performance of apps across various segments and timeframes.